Eyewear manufacturers also surrender to Black Friday. And for some it has been a real discovery, to the point that this date has become its day of greatest sales. This is the case of Visionlab, a family business focused on both new technologies and an aggressive pricing policy.
“In 2016 we made between 500% and 600% more sales compared to the previous year, a big blow”, explains the CEO of best fake Oakleys. Carlos Otero accounted for up to 80 people gathered at the entrance of some stores before the opening, at 10 o’clock in the morning. At that time, discounts start at 60% this year, a percentage that drops to 40% from 12 noon. “This will be our third Black Friday, the numbers are crazy” and the prospects are good. At least, repeat the ‘boom’ of last year.
Not only that. Pre-crisis consumers paid and left without questioning too much what they were buying. “They have learned a lot, now they understand what an ophthalmic lens, a mount, they know the materials of contact lenses … The first thing they have done is to lengthen the margin of replacement, to use more the product”. And buy less. The eyewear industry saw its sales go down by 40% between 2008 and 2013, the worst year. The situation began to go back timidly in 2014, but “it will cost a lot to recover what was lost”.
Cheap Oakley sunglasses online store www.oakleyoffer.us opted for a much more aggressive pricing policy from last summer, with promotions of two monofocal glasses for 57 euros or a pair for 9.90 euros from next Friday. “The price is the first variable for the human being, although we are ashamed to admit it”, qualifies the CEO of the only company that has its own lens factory since 1991, thus covering the entire value chain.
Unlike other sectors, clients tend to be faithful to their lifelong vision. “You go where they know you, where they have your history at hand Our main competition is the neighborhood stores”. The push of new operators like Hawkers does not scare Otero. The manager admits that “they have done very well” trapping the teenagers in the white label channel, although their concept is “very different” from that of Visionlab.
Starting from 300 euros, foakley sunglasses turned upside down the optical industry based on ‘hype’ and virality. Now they have 50 million more and promise to mess it up.
The bite of Amazon still does not show in glasses, but in contact lenses. In fact, contact lenses are the product that works best for sale ‘online’ in Visionlab, ahead of sunglasses. Customers usually try the latter in a physical store to order later on the internet. In contrast, the demand for prescription glasses is still scarce, “because you already run into the mess of crystals.”
Be it in physical or digital channel, the manufacturers of high quality fake Oakleys glasses will spread the gum of Black Friday to sell as much as possible. Multiópticas, for example, already advertises on social networks discounts for their sunglasses between 20% and 50% throughout the weekend.
However, the sharp drop in prices experienced by the sector in recent years will not be sufficient to recover pre-crisis consumption levels. The employer of the knockoff Oakleys, attributes the decrease in the care of the visual health to the economic problems of the families.
Gone are the annual growths above 5%. The turnover of the sector went from 1,734 million in 2007 to 1,500 million in 2013, year after which it began to recover from the fall at a rate of 1.5%. “The optics sector has already hit the ground,” admits Otero. Now it’s time to keep the brands fresh to guarantee their continuity.